Magnolia power mom and serial entrepreneur Natalie Angelillo launched SwopBoard, last week in Seattle. SwopBoard is an online marketplace where parents can ”buy”, “sell”, “want” and “give back” to their schools within their trusted community. They can list items for sale and once those items sell, a percentage (10% minimum) of each transaction goes directly to the sellers school of choice. (From SwopBoard’s website):
SwopBoard was founded in 2013 by…Angelillo when she needed to sell a large American Girl dollhouse and buy her son ski boots by the end of the week. She was inspired to build a place where users could put items for sale in front of people who actually need them, and donate to their schools in the process.
I wanted to create a marketplace that was easy. I thought, “wouldn’t it be great if while doing something we need to do anyways, we were helping our schools at the same time?”